2011年7月2日星期六

Who is the "Little Red Shoes," the master?

In April, the famous brand shoes Christian Louboutin prosecute the same well-known luxury brand Yves Saint Laurent, claiming violation of this legendary brand trademark, patent Louboutin production of "red-soled shoes."

However, YSL's spokesman said "red background" can not be seen as Louboutin's patent. As the sole use of the color red is very common practice. Back longer before Louis XIV in the 17th century wore on red shoes, and later the classic fairy tale film "The Wizard of Oz" has a similar performance.

From a historical point of view, the right and the red-soled shoes have always been a status symbol. Louis XIV period, only the aristocracy made the red man to the heel. Red dye was still quite expensive, produced by a Mexican cochineal is made, only aristocrats could afford. Later, the French Revolution and slowly disappeared from sight.

Two centuries later, the Danish writer Hans Christian Andersen as a "red shoes" and add another event in a history. In the story he created "Red Shoes" in that lovely girl wearing red shoes with magic has been kept after the dance, never stop, never took off his pair of red shoes ... ...

1939, "The Wizard of Oz," the release further consolidate the "little red shoes" and the magic of the wonderful links. U.S. MGM costume designer Adrian explains: "short with small round red shoes, to the Great Depression and World War II brought a glimmer of hope that the dark and innocence."

In 1948, Red Shoes, the story was onto the screen. So far, it is still classical ballet in the classic plot.

Again look back at the Christian Louboutin and YSL's lawsuit door. In fact, both the Prada or Steve Madden, each vendor can produce red-soled shoes. Louboutin's focus is not on the use of color, but the emphasis on "red background" has always been the brand's most iconic designs.

Ever since "Sex and the City" on the HBO television broadcast, has a cabinet of high heels to become the dream of most women. In the 1990s, most women aspire to footwear brand is undoubtedly a Manolo Blahnik, Christian Louboutin appear immediately in the subsequent days of great momentum instead.

What makes Louboutin so ubiquitous it? The answer of course is a very recognizable "red background." Manolo Blahnik shoes, although the United States, but it is often difficult to recognize which one is Manolo Blahnik. But only saw the red background, we must know is Christian Louboutin. In the past decade, Louboutin's "red background" is seen as a symbol of identity and status of women.

Although Christian Louboutin has a long production of "red shoes" of history, but YSL from the 1970s also occasionally into the production of red-soled shoes. The war of words what these two brands, how will the development? We will see.

http://www.christianlouboutines.co.uk/

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