Longines launches exclusive new boutique in downtown Beirut

Filled with the pure elegance Longines is known for, the new boutique in Downtown Beirut follows the 3 exclusive boutiques in the United Arab Emirates and 1 in the Kingdom of Saudi Arabia. Embodying the brand's slogan "Elegance is an attitude", the new boutique echoes the same design identity of Longines boutiques the world over. Spread over two floors, the boutique will showcase the latest designs and innovations that will suit the selective style and expectations of its Lebanese Watches clientele.

The opening of the boutique was attended by Mr. Charles Villoz, Vice President of Longines and Mr. Patrick Aoun, the director of Longines in the Middle East. Representatives from the Atamian establishment were present along with eminent Lebanese socialites.

Guests at the event were invited to glimpse and explore the beautiful and diverse range of Longines watches. As a perfect example of its famous slogan, the brand chose the new Longines DolceVita steel and gold as the highlight of the evening, to further illuminate up the already stylish event. Like the brand itself, the new Longines DolceVita is evocative of the elegance and luxury that has been the heritage of Longines for more than 175 years.

In his welcome speech, Mr. Villoz emphasized the special relationship shared between the brand and the city of Beirut, stating "Both Longines and the beautiful city of Beirut are passionate about elegance, beauty and fashion". The opening of the new boutique reiterated the brand's slogan and has added yet another milestone to its appreciation of elegance.

In line with the values it has upheld, the new Longines boutique promises its elite Lebanese watch-lovers an elegant, comfortable and exclusive service and shopping experience. Longines is keen to enhance and develop the presence of their brand in the Middle East region and new boutiques will be launched in Kuwait and Saudi Arabia in addition to the first Longines Super Corner in Jordan, before moving to other areas in the region.

Longines Watches announced that it has launched of its first boutique in Downtown Beirut. The new boutique, opened in partnership with their long-time Lebanese associates Est.H. Atamian, marks yet another successful step in Longines' enduring quest to expand in the Middle East region.
http://www.longinesuk.co.uk